Wabî

Based in London, UK

Wabî is inspired by the ancient Japanese wisdom of wabi-sabi – a concept not easily distilled into English or our modern habits. Wabi-sabi is about pausing to find peace in your own company, and beauty in things as they are. Appreciating the simple things.

‘Wabi Sabi teaches us to come as we are, to keep things simple and embrace imperfections. It’s at the heart of everything I create for Wabi Skincare’ – Sarah Pouros (Wabî founder)

Alone, ‘wabi’ is about finding beauty in simplicity and the understated elegance of nature. That philosophy guides how every wabî product is made, from the choice of ingredients sourced from ethical suppliers, to the handmade production, to the packaging.

The result is beautiful skincare that’s ethical and sustainable, it’s good for your skin and it’s good for your mind.